HI, I'M SHANNON
I’m an Art Director and Senior Designer with 14+ years leading omnichannel brand campaigns, high-volume content production, and performance-driven creative across DTC and retail. I specialize in concept development, photoshoot direction, catalog and lookbook design, and conversion-focused ecommerce and social storytelling — delivering cohesive creative that supports multi-million-dollar seasonal revenue periods.
​
Equally, I’m a traveler, hiker, and curious explorer who brings global inspiration into my work. I believe great design isn’t just about aesthetics — it’s about story, emotion, and connection. I thrive in collaborative environments, love solving problems alongside cross-functional partners, and take pride in mentoring and uplifting emerging creatives. Every project is an opportunity to spark curiosity and help audiences see and experience more.

The technical side:
I bring deep expertise in art direction and senior-level design execution, with the ability to own projects from concept through delivery. My capabilities include developing scalable design systems, leading photoshoot art direction, and producing high-impact creative across ecommerce, catalog, social, video, and in-store environments
.
I’m fluent in Adobe Creative Suite and modern collaboration tools, and I excel at optimizing workflows, preparing files for production, and ensuring visual accuracy and consistency across deliverables. I partner effectively with merchandising, marketing, and digital teams to align creative decisions with business goals and customer needs.
​
As a versatile problem-solver, I navigate fast timelines and multiple priorities with clarity and efficiency—translating insights into work that is strategic, brand-right, and built to drive performance.

Skills:
-
Adobe Creative Suite
-
InDesign
-
Photoshop
-
Illustrator
-
-
Figma
-
Google Suite
-
Midjourney
-
Art Direction
-
Problem Solving
-
Attention to Detail
-
Collaboration
-
Time Management
-
Project Management/Organization
-
Leadership
Education: Bachelor of Fine Arts - Visual Communication | Illinois Institute of Art - Chicago